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As I was finishing my book, “Good to Great,” I decided to take a run up a steep trail in Eldorado Springs Canyon, near my home in Boulder, Colorado. When I reached one of my favorite spots with a beautiful view of the snowy mountains, a strange question popped into my head: How much money would someone have to offer me not to publish this book? It was an interesting thought to consider, especially since I had spent five years working on this research and writing the book. I realized that even if someone offered me a hundred million dollars, I wouldn’t want to keep this knowledge to myself. I’m a teacher at heart, and I believe in sharing what I’ve learned with students around the world. This book is meant to inspire and educate, which is why I am excited to share it.

After spending many months focused on my work, I am eager to hear from others about their experiences. I hope you find valuable lessons in these pages and apply them, whether in your company, community work, or personal life. One of the key messages in “Good to Great” is that good is the enemy of great. This idea explains why we often settle for mediocrity. For example, we don’t have great schools because we are satisfied with good schools. Similarly, we don’t have great governments because we accept good ones. Many people miss out on living great lives because they are content with just being good.

As I was finishing my book, “Good to Great,” I decided to take a run up a steep trail in Eldorado Springs Canyon, near my home in Boulder, Colorado. When I reached one of my favorite spots with a beautiful view of the snowy mountains, a strange question popped into my head: How much money would someone have to offer me not to publish this book? It was an interesting thought to consider, especially since I had spent five years working on this research and writing the book. I realized that even if someone offered me a hundred million dollars, I wouldn’t want to keep this knowledge to myself. I’m a teacher at heart, and I believe in sharing what I’ve learned with students around the world. This book is meant to inspire and educate, which is why I am excited to share it.

After spending many months focused on my work, I am eager to hear from others about their experiences. I hope you find valuable lessons in these pages and apply them, whether in your company, community work, or personal life. One of the key messages in “Good to Great” is that good is the enemy of great. This idea explains why we often settle for mediocrity. For example, we don’t have great schools because we are satisfied with good schools. Similarly, we don’t have great governments because we accept good ones. Many people miss out on living great lives because they are content with just being good.

To achieve greatness, we must first understand what it means. Greatness is not just about success or wealth; it’s about making a meaningful impact. It requires passion, dedication, and a willingness to push beyond our comfort zones. Organizations that have made the leap from good to great share common traits, such as strong leadership, a clear vision, and a culture of discipline. Another important concept in the book is the idea of the “Hedgehog Concept.” This concept emphasizes the importance of knowing what you are deeply passionate about, what you can be the best at, and what drives your economic engine. By focusing on these three areas, individuals and organizations can find their unique path to greatness.

In conclusion, I encourage you to strive for greatness in everything you do. Don’t settle for good when you can achieve great. Let’s work together to make a positive impact, whether in our personal lives or in the world around us. Remember, the journey from good to great is not an easy one, but it is certainly a rewarding one.

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